Wine, pasta, mozarella, La dolce vita. Breathtaking Apennines in the North, extensive olive groves and vineyards in the centre. Soft sandy beaches along the Adriatic coast and charismatic cultural cities spread all over the country. The ideal starting point for fanatic fashionistas and enthusiastic gastronomes.

Climbing volcanoes in Sicily or sailing around one of the many islands. Cycling along the famous Flower Riviera or strolling around in phenomenal Capri. Riding a scooter through Umbria or hiking along endless lakes. Nature, culture, gastronomy and enjoying life match perfectly over here.